# Waroi

> Waroi is a WhatsApp button for websites that turns visits into conversations and records which ad, page and message produced each sale. It then sends that sale to Google Ads and Meta so your campaigns spend where sales really happen. Made in Colombia. Site in English (https://waroi.com/) and Spanish (https://waroi.com/es/).

In Latin America most sales close on WhatsApp, outside the website. Ad platforms never see them and optimize blindly. Waroi closes that gap without changing how your team works.

Install with one line: `<script async src="https://app.waroi.com/w.js" data-k="YOUR_KEY"></script>`

## Features
### Six widgets. One primary.
Each button has a base plus the widgets you choose. One is primary and opens on click; if none is chosen, the click goes straight to WhatsApp. The others appear by rules or from another widget.
- Chat: agent photo, name and status, greeting and quick replies.
- Blocks: option menu (sales, support, branches) with a different number for each.
- Proactive: a message that pops up on its own to start the conversation.
- Callback: short form; the data lands in Contacts.
- Products: catalog with prices and images people ask about on WhatsApp.
- AI bot: answers and hands the conversation to your team.

### The right message, at the right moment.
Decide when and to whom each widget shows. One message for people coming from an ad, another for whoever has spent a minute on the pricing page, another for those about to leave.
- Triggers: delay, time on site, scroll %, exit intent, hover or click on an element, or a specific page
- Frequency: once per session, once per visitor or on every page
- Audience: included or excluded pages, device, OS, browser and referrer
- Traffic: new or returning visitors, ad traffic only or by UTM
- Business hours by day and time, in your time zone

### Where conversations come from.
Each button has its own dashboard with impressions, visitors, clicks and conversions, compared with the previous period and in your time zone.
- 14 dimensions: channel, source, campaign, keyword, ad, referrer, page, country, device, OS, browser, language, agent and goal
- Real-time visitors
- Consistent metrics: impressions ≥ visitors ≥ conversions
- History from 30 days to 24 months depending on plan

### Your pixels, no code needed.
Add your pixels in Waroi and every click, form or conversation is sent as an event to the platform. For Meta, GA4 and TikTok it is also sent from the server, so ad blockers and browser restrictions don't eat your data.


### The sale closes on WhatsApp. The ad finds out.
This is why Waroi exists. When a sale closes on WhatsApp, Waroi links it to the original click and sends it to the platform, so the algorithm finds more people like your buyers.
- Stores gclid, fbclid and UTMs in first-party domain cookies
- Google Ads: connects to your account and uploads offline conversions through Google's Data Manager API
- Meta: Conversions API with an event ID so nothing is counted twice
- WordPress plugin to attribute WooCommerce orders and bookings
- Webhooks for your CRM or automations

### Let the data pick the message.
Test two versions of the button or greeting at the same time. Waroi splits the traffic, measures each conversion rate and shows you the winner.


### No lead gets lost.
Widget forms land in Contacts with page, source and campaign. And the catalog syncs from your store to show products inside the button.
- Contacts with each person's source and campaign
- Catalog from WooCommerce, Shopify or your own JSON with field mapping
- Several agents per button, each with their own number

### Instant answers, human closing.
The bot uses state-of-the-art language models (Claude, by Anthropic) with your business information and catalog. It solves common questions and, when it detects buying intent, hands the conversation to WhatsApp with a summary.
- Answers with your products, prices and policies
- Hands over to a human on WhatsApp
- Monthly conversation limit per plan

### Light by design. Fast for your SEO.
The widget core weighs about 7 KB compressed and has no library dependencies. It loads asynchronously and each widget downloads only when needed, so it doesn't hurt your site's Core Web Vitals.


## Pricing
- Free: USD 0/month or USD 0/year (COP 0/month). To try Waroi on your website. Includes: 1 WhatsApp button; 2,000 events per month; 3 widgets (chat and proactive); 50 contacts per month; 1 pixel; 1 A/B test; 30 days of stats.
- Pro: USD 19/month or USD 190/year (COP 79,000/month). For businesses that sell on WhatsApp every day. Includes: 3 buttons; 50,000 events per month; All widgets: blocks, callback, products; Unlimited contacts; 5 pixels with server-side sending; Conversions to Google Ads and Meta; 12 months of stats; No Waroi branding.
- Business: USD 49/month or USD 490/year (COP 199,000/month). For teams with several sites, branches or lines. Includes: 15 buttons; 250,000 events per month; AI bot (1,000 conversations per month); Unlimited product catalog; Unlimited pixels and webhooks; Unlimited A/B tests; Unlimited agents; Priority WhatsApp support.

## FAQ
- **What is Waroi?** Waroi is a WhatsApp button for your website with widgets (chat, blocks, form, catalog and AI bot) that tracks which ad and page produced each conversation and sends conversions to Google Ads and Meta.
- **Do I need the WhatsApp Business API?** No. Waroi works with your regular WhatsApp or WhatsApp Business number. Visitors open the chat with a prefilled message and your team replies from their phone or WhatsApp Web.
- **Does it work with WordPress, Shopify or Wix?** Yes. It installs with one line of code on any site: WordPress, WooCommerce, Shopify, Wix, Webflow, Squarespace or custom HTML.
- **How does Waroi know which ad brought the sale?** When a visitor arrives, Waroi stores the gclid (Google), fbclid (Meta) and UTM parameters. When that person writes on WhatsApp or leaves their details, the conversation is tied to that click and can be sent as a conversion to the ad platform.
- **Will it slow down my site?** No. The core is about 7 KB compressed, loads asynchronously and each widget is only downloaded when it is used.
- **Is there a free plan?** Yes. The Free plan includes 1 button, 2,000 events per month, chat and proactive message, 1 pixel and 30 days of stats. See all plans.

## Pages
- [Waroi | WhatsApp button that converts and tracks your sales](https://waroi.com/) ([Español](https://waroi.com/es/)): WhatsApp button for your website with chat, forms, catalog and AI bot. Track every conversation and send conversions to Google Ads and Meta.
- [Features: widgets, analytics, pixels and conversions | Waroi](https://waroi.com/features/) ([Español](https://waroi.com/es/features/)): Everything Waroi does: 6 WhatsApp widgets, campaign analytics, 10 pixels, offline conversions to Google Ads and Meta, A/B tests and AI bot.
- [Plans and pricing | Waroi](https://waroi.com/pricing/) ([Español](https://waroi.com/es/pricing/)): Waroi plans in US dollars and Colombian pesos. Start free with 1 WhatsApp button and 2,000 events per month; switch plans any time.
- [About Waroi: why we built it](https://waroi.com/about/) ([Español](https://waroi.com/es/about/)): Waroi was born in Colombia so businesses that sell on WhatsApp know which ad, page and message brings each sale.
- [Contact | Waroi](https://waroi.com/contact/) ([Español](https://waroi.com/es/contact/)): Talk to the Waroi team on WhatsApp or email. We help you install the button, connect your ads and choose a plan.
- [Waroi Blog: WhatsApp, ads and conversions](https://waroi.com/blog/) ([Español](https://waroi.com/es/blog/)): Practical guides to selling on WhatsApp from your website, tracking which ad brings each sale and sending conversions to Google Ads and Meta.
- [Privacy Policy | Waroi](https://waroi.com/privacy/) ([Español](https://waroi.com/es/privacy/)): How Waroi collects and uses personal data for the WhatsApp button and ad attribution, under Colombian Law 1581 of 2012. Contact hola@waroi.com.
- [Terms of Service | Waroi](https://waroi.com/terms/) ([Español](https://waroi.com/es/terms/)): Terms of use for Waroi: WhatsApp button, click tracking, ad attribution and the Free, Pro and Business plans. Pay with Stripe, PayPal, Mercado Pago, Bold or transfer.

## Articles
- [Track WhatsApp sales in Google Ads: offline conversions](https://waroi.com/blog/measure-whatsapp-sales-google-ads/): Step-by-step guide so Google Ads knows which clicks ended in a WhatsApp sale: gclid, offline conversions and how to automate it.
- [ES] [Medir ventas de WhatsApp en Google Ads: conversiones offline](https://waroi.com/es/blog/measure-whatsapp-sales-google-ads/): Guía paso a paso para que Google Ads sepa qué clics terminaron en una venta por WhatsApp: gclid, conversiones offline y cómo automatizarlo.

## Contact
- Email: hola@waroi.com
- WhatsApp: +57 300 000 0000 (https://wa.me/573000000000)
- Hours: Monday to Friday, 8:00 to 18:00 (Colombia time, UTC−5)
- App: https://app.waroi.com