WaroiWe make visible the sale nobody sees.
Waroi is a software company based in Colombia. We build tools so businesses that sell on WhatsApp know which ad, page and message brings each customer, and can invest better.
In Latin America, sales close on WhatsApp. But Google and Meta only see what happens on the website. The result: ads optimized for clicks, not customers.
From a button to a system.
- The start
A WhatsApp button with attribution
We started by helping businesses that paid for ads and got customers on WhatsApp without knowing where they came from. Step one was storing the source of every visit.
- Then
Conversions back to the ads
We connected those conversations to Google Ads and Meta so campaigns learn from real sales, plus a WordPress plugin to attribute orders and bookings.
- 2026
Waroi, rebuilt from scratch
We rebuilt the platform: a ~7 KB widget with modules that load only when used, six widgets, campaign analytics, A/B tests, AI bot and server-side conversion uploads.
Four principles in every decision.
Simple by default
A button that works in two minutes. Advanced options are there when you need them, not before.
Measure what matters
We don't chase vanity metrics. A conversion is never lost, even if you hit your plan limit.
Light and fast
Your website is your storefront. Our code shouldn't slow it down or hurt your rankings.
Your data, with respect
First-party cookies on your domain, consent support and no data sold to third parties.
Businesses that chat to sell.
- Online stores that answer questions before purchase
- Clinics and services that book appointments on WhatsApp
- Real estate, car dealers and education with long sales cycles
- Marketing agencies that need to prove results to their clients
- Any business that pays for ads and closes sales outside the website