Terms of service.

The agreement

These terms are a contract between you and [RAZÓN SOCIAL], NIT [NIT], address [DIRECCIÓN], Bogotá, Colombia, the company that offers Waroi.

By creating an account, installing the button or using the site, you agree to these terms and to the privacy policy. If you use Waroi for a company, you confirm that you can accept them on its behalf.

The service

Waroi is a web service that adds a WhatsApp button to a website and connects the conversation to the ad or visit that started it. The current product includes:

• A WhatsApp button and widgets: chat, option blocks, proactive messages, a callback form, a product catalog and an AI bot.
• Tracking of impressions, clicks and other events.
• Attribution of UTM parameters and click identifiers such as gclid and fbclid.
• Uploading conversions to Google Ads and Meta when you connect those accounts.
• Campaign analytics and A/B tests.
• Contacts, webhooks and a WordPress plugin to attribute orders and bookings.

Your account

You open an account in the app at app.waroi.com. You must give a working email and keep the login confidential. You are responsible for what happens under your account.

You can ask us to close the account by writing to hola@waroi.com. Billing records may be kept for the time the law requires, as the privacy policy describes.

Plans

Waroi offers a Free plan and paid Pro and Business plans. Prices, currencies and limits are the ones published on the pricing page at the time you subscribe.

A change of price or of Free-plan limits is published on that page before it applies. It does not change a period you have already paid.

• Free, Pro and Business include the button, event and history limits shown on the pricing page.
• You can change or cancel at any time from the billing section. If you cancel, the account returns to the Free plan when the paid period ends, and the button keeps working within the Free limits.
• Going over the event limit does not drop conversions: they are still recorded, as the pricing page explains.
• Agencies or companies that need more than the Business plan can ask for a custom plan from the contact page.

Payment

Paid plans are billed in advance, monthly or yearly. Prices are shown before tax. If VAT or another tax applies, it is added at checkout. Paying yearly includes two months at no extra charge, as the pricing page states.

• Credit or debit card, processed by Stripe.
• PayPal.
• Mercado Pago.
• Bold.
• Bank transfer.
• Colombian pesos for customers in Colombia and US dollars from other countries. The invoice is issued in COP or USD.

Data on your website

You decide what the button collects from your visitors. For that data you are the controller and Waroi is the processor under Colombian Law 1581 of 2012 and Decree 1377 of 2013. The privacy policy explains both roles.

You must have a lawful basis and, when the law requires it, the visitor’s authorization. You can hold tracking until the visitor accepts by calling Waroi.consent() from your banner. You must not use the service to collect data unlawfully.

Acceptable use

You may use Waroi for your business and, if you are an agency, for the clients whose buttons you manage. You agree to the following:

• Do not use the service to break the law, send spam or mislead people.
• Do not try to disrupt, overload or gain access without permission to the service or to another customer’s data.
• Do not upload unlawful content or malware.
• You are responsible for the messages, catalogs and contacts you collect, and for the rights and authorizations you need.
• The conversation after the click happens on WhatsApp. You also follow WhatsApp’s rules. Waroi does not control that application.

Intellectual property

The Waroi name, the software, the widget and this website belong to [RAZÓN SOCIAL]. You receive a right to use them while you follow these terms. You do not acquire the brand or the code.

You keep all rights in your content, catalog, trademarks and the data you collect. You allow us to host and process them only so we can provide the service.

Availability

We work to keep Waroi available. We do not promise that it will be uninterrupted. Maintenance, and third parties such as WhatsApp, Google, Meta and the payment providers, can affect it.

The button is built to stay light (about 7 KB). How your website feels also depends on the rest of your site.

Liability

Waroi is a tool. Ad results depend on your campaigns, your website and on Google or Meta. We do not promise a number of sales or conversations.

Where Colombian law allows a cap, our total liability for claims about the service is limited to the fees you paid Waroi for your plan during the three months before the claim. On the Free plan, where the law allows a limit, liability is limited to what the law does not let us exclude.

Nothing in these terms removes rights that Colombian law does not allow us to waive, including consumer rights under Law 1480 of 2011 when that law applies to you.

Suspension and ending access

We may suspend or close access if you breach these terms, if payment for a paid plan fails, or if the law requires it. When we can, we will write to the email on the account. If a paid plan stops, the account can continue on the Free plan within the limits on the pricing page, unless we suspended it for a breach. If we close the account for a breach, we may delete content after notice when the law allows.

Applicable law

These terms are governed by the laws of the Republic of Colombia.

The courts of Bogotá, D.C. hear disputes under these terms. That does not take away a right you may have as a consumer to go before another competent judge or authority.

Changes to these terms

We may update these terms by publishing the new version on this page and changing the date. If a change is material, we will email the account address before it applies. If you do not agree, you can cancel and stop using Waroi. A change does not take away what you already paid for the current period.

Contact

Questions about these terms: hola@waroi.com or the contact page. [RAZÓN SOCIAL], NIT [NIT], [DIRECCIÓN], Bogotá, Colombia.